Statewide statistics have shown that the college audience in Central New York has impressive buying power.

The 14 private colleges and universities in Central New York attract 54,000 students from all fifty states and many foreign countries. Picture the typical college student. If you conjure up someone in his or her late teens, living in a dorm and calling home for money at every opportunity, you may be surprised by the reality.

39 percent of all college students are age 25 or older, 75 percent live off campus and 80 percent have paying jobs, according to a recent survey. Just 20 percent say they get money from their parents on a regular basis.

Average Student Spending
The average college student spends nearly 11.3 hours per day doing things other than attending classes or hitting the books. So what do they do? More than anything, they surf the Net. But they certainly find time to shop, eat and hang out. The average college student has about $287 to spend on discretionary items per month, or about $3,444 per year. Overall, students spend more than $11 billion a year on snacks and drinks, $4 billion on personal care products and $3 billion on CDs.

Total Student Spending
While total spending - including non-discretionary spending (i.e., tuition, rent, books) - is highest among full-time students and 4-year degree candidates, discretionary spending is highest among part-timers ($4,872) and 2-year degree candidates ($3,960), because they are more likely to be working during the school year. Also, the older the student, the more money he or she has. Students ages 18 to 19 have about $182 per month in discretionary funds, compared with $471 per month for the 25- to 30-year-old student group. Part-time college students have more money to spend per month ($406) than do their full-time counterparts ($234).

$200 Billion In Buying Power
Considering that college students wield $200 billion in national buying power each year, it may be time to set aside any preconceived notions about these coeds and start thinking of them as serious consumers.

With numbers like these, how could you pass up advertising with Off The Hill Marketing?

Contact Off The Hill Marketing today and see how easy and affordable it is to get started.

 

Contrary to common belief, college students are not poor.

They have considerable discretionary income, and
are already paving their way toward financial responsibility and independence.

Three quarters (75%) of students maintain jobs, earning $645 per month on average. A fifth (20%) have secured an on-campus job and four in ten (42%) are spending school breaks working.

Overall, they spend a fair portion of their discretionary income and hold considerable sway over the purchasing decisions of their peers. All told, a student spends more than $13,000 per year, 19%
of which is discretionary.

College students today are smart, value-conscious consumers, heavily weighing cost and quality in their purchasing decisions. Making Off The Hill Marketing all the more valuable in influencing their purchasing decisions.

Don't miss your chance to tap into this lucrative market.

Contact Off The Hill Marketing today to get started.